Tax Act Encourages Business Purchases in 2009

• Rick Epple, CFP*
• This article was originally published in Northwest Dentistry.

President Obama signed the American Recovery and Reinvestment Act (ARRA) into law on February 17, 2009. The new law includes significant incentives to encourage equipment purchasing this year. You may be asking yourself, is there any benefit to me? The short answer is "perhaps". With some quick planning and implementation, you could realize a sizeable benefit.

Everyone wants a solution that sets sail successfully the first time. Most dentists have just skirted around the edges of dental marketing. Why? Something else usually takes precedence. 

Unfortunately, at some point the winds change and luck, location (cubed), and trial and error are no longer on your side. A strong, consistent, proactive connective communication strategy is the only way to sail on these rough seas.

The following are seven dental marketing strategies that will increase new patient numbers and completely unfurl your sales!

Invigorate Your Referrals & Refresh Your New Patient Numbers

Dental brands can become stagnant and then deteriorate very quickly, depending on the condition of the local and national economic environment and strength of the practice structure and management. Generally, within five to seven years many branding elements can begin to go spread apart and lose their strength without a focused reenergizing effort.

A dental brand includes the office location, facility decor and layout, dentist expertise, team presentation, practice mission, advertising statements and of course, logo design and the look of other marketing materials. Some dental brand elements will have a much longer life and other brands become outdated even before Google can rank it.

Review how Renstrom Dental Studio, a Minnesota laboratory and NDA Member takes restorative and cosmetic dentistry to new levels with enhanced quality control and more precise examination.

According to Randy Renstrom, CDT and co-owner, "Our mission is to continually increase the value we provide our dentist clients. We do this by saving them time, improving their smile makeover results, and eliminating the frustrations of the patient experience."

The Northern Dental Alliance would like to welcome our newest member, Leanne M. Mathieu Kramer.  She has worked with dentists and in dentistry for over 20 years. Leanne brings a high level of expertise in infection control and OSHA compliance training and implementation for dental offices throughout Minnesota. 

After working in the clinical setting, Leanne saw a common need among these dental offices. With so much focus on quality patient care, new products and technology keeping up with written infection control, MSDS, and radiation manuals fell to the back burner.

Doing some kind of consistent marketing is vital, but what and why? In an economy like this, consumers need to quickly know why your expertise is valuable and be reminded regularly.

First, Determine What Your Dental Brand Is.

To many people and dentists, branding sounds like pure marketing hooey. Sadly, it often is in dentistry advertising. Not because there is no value in branding, but because few dentists develop their brand adequately, using rationale data and appropriate examination of their business goals.

Training Hands-On Digital Dentist CE Photo Course

• Presenter: Rick Spaulding, Nationally Recognized Digital Dental Photography Trainer
• Where: Renstrom Dental Studio
• Address: 4225 White Bear Parkway, Ste 1240 Vadnais Heights, MN 55110
• When: Monday, May 18, 2009 6:00-9:00PM

Watch for Northern Dental Alliance in your mailbox. Then call and start building success through new ideas. 

NORTHERN DENTAL ALLIANCE

- What you don't know can help your dental practice succeed!

• Redefining the way dentists do business

Visit us at www.northerndentalalliance.com

Renstrom Dental Studio laboratory and Nobel Biocare encourage dentists in Hudson and surrounding areas to attend this upcoming evening continuing education course:

Nobel Esthetics: Maximizing Clinical Results with Procera

• When: May 6th, 2009 - 6:00PM - 8:00PM
• Where: Holiday Inn Express - 1200 Gateway Blvd 
• Hudson, WI 54016
• No cost for attending 
• 2 C.E. credits will be provided
• Soft drinks and Appetizers will be served

Review our Northwest Dentistry Ad.

NORTHERN DENTAL ALLIANCE 

• Know More
• Make More
• Achieve More

The Northern Dental Alliance guiding principle:

"What You Don't Know Can Help You."

Collaborate with one or more NDA members and Get...

 - Deep Expertise - Experts in our fields and working with Dentists.

- Complete Flexibility & Solutions - You pick and choose the services that meet your needs plus we go beyond our membership to customize a plan.

- Total Focus & Commitment - Our advisors work in YOUR best interests.

- Exceptional Value - Our advisors have demonstrated their ability to provide a significant return on investment (ROI) in their services.

• 

  2009 Star of the North Meeting 

  - April 23rd-25th

Once again Renstrom Dental Studio will be taking part in the 2009 Minnesota Star of the North dental meeting.

You'll be able to find Renstrom on the exhibit floor at booth 414! Be sure find our booth to see what our lab has in store for the New Year. Exciting new dental products, materials, and technology are being developed in dentistry every day.

Niche Dental's Stimulus Package for dentists in Minnesota and surrounding states. Win an online Press Release to Improve Your Web presence!

There are two ways you can get a press release from NDA member dental consultant Dick Chwalek.

• First, sign up for our eNewsletter. Once each month, we will 'draw' an email/name from those who have signed up for our list.* 
• Second, attend one of our seminars we sponsor or where a member is speaking at, and Dick will produce a press release for you at a reduced fee, and you will be entered into a drawing to receive one at no cost.*

It is no secret that the current economic situation has probably affected many of us in some shape or form. Despite what is happening consumers still need and want dentistry, which is why practices should be looking at ways to maintain activity and stimulate growth.

Be proactive and develop a dental practice marketing strategy to increase your pool of new patients. Don't let the negative news talk get to you or in to your practice. The important thing is to always be positive when talking with your patients and your dental team.

Want more $$$ rewards from your hard work? Make every dental chair-side hour count. Maximize the contribution your business makes. Put sound planning strategies in your portfolio. Avoid common investment pitfalls. Achieve a successful dental practice transition to financial freedom and a comfortable retirement.

With these two NDA dental seminars, get twice the financial knowledge return!

Your only obligation is to reserve a spot--limited seating! This Northern Dental Alliance seminar on Friday April 10, 2009 will present successful strategies for dentists and dental offices to double their financial knowledge.

• Your Dental Practice: Make It Pay Long Term Financial Dividends
• Maximized Decisions: Preventive Financial Strategies for Dentists

Expect this time investment to pay for itself. Enjoy a breakfast while you attain an advanced financial wherewithal. 

This upcoming course is focused on making the most out of your financial opportunities...

• Location: Renstrom Dental Studio
• Date: February 17, 2009
• Gathering Time: Appetizers 6:15 PM
• Program Time: 6:30 - 8:00 PM

To Reserve Your Spot...

CALL 1-800-747-1321 or email Jenna@renstrom.com

Today, more and more dentists are prescribing dental implants as a solution to replacing permanent teeth, especially now in an aging population. The primary reason being the immediate function and dramatic improvements in a person's smile.

Many general dentists are now incorporating this restorative option in to their practice as it has been said to be among the most successful procedures performed. Accuracy is very crucial when it comes to the fabrication of an implant case and it all begins with an accurate impression.

By Rick Epple, CFP, NAPFA Registered Financial Advisor

As the sponsor of a retirement plan, you are helping your employees achieve a secure financial future. Sponsoring a plan, however, also means that you, or someone you appoint, will be responsible for making important decisions about the plan's management. Your decision making will include selecting plan investments or investment options and plan service providers. Many of your decisions will require you to understand and evaluate the costs to the plan.

by Randall Renstrom, CDT 

   By Dick Chwalek - Dental Marketing Coach & Consultant

Videos are a powerful way to communicate how your dental expertise improves lives. Putting videos on your website creates limitless potential for spreading the word about the value of advanced restorative and cosmetic dentistry, dental implants, and smile makeovers.