Dental Articles

The 'Brain On' Dental Marketing

Posted on Feb 12, 2010

Filed under | Dental Marketing Consulting

Marketing IS communication. Communication makes things work. Nothing occurs in our society or changes our approach to living without a heavy dose of communication. Dental patients, dentists, and dentistry practices all work (or don't) with gears greased by communication and the 'marketing' surrounding it.

Of course, our brains are always there to mess things up. The mind easily falls into stereotypes. The cerebellum will often travel down the rabbit hole of wackiness. Our prehistoric noggin presets can and will, without warning, leap over the logic wall. Therefore, we need to take the time to strategize rather than merely let our evolutionary senses propose pre-programmed reactions.

Connective Communication for Dentists, Dentistry, Dental Offices, Labs

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7 Sure Sailing Marketing Strategies

Posted on Jul 23, 2009

Filed under | Dental Marketing Consulting

Everyone wants a solution that sets sail successfully the first time. Most dentists have just skirted around the edges of dental marketing. Why? Something else usually takes precedence. 

Unfortunately, at some point the winds change and luck, location (cubed), and trial and error are no longer on your side. A strong, consistent, proactive connective communication strategy is the only way to sail on these rough seas.

The following are seven dental marketing strategies that will increase new patient numbers and completely unfurl your sales!

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Deteriorating Dental Office, Dentist Brands

Posted on Jun 14, 2009

Filed under | Dental Marketing Consulting

Invigorate Your Referrals & Refresh Your New Patient Numbers

Dental brands can become stagnant and then deteriorate very quickly, depending on the condition of the local and national economic environment and strength of the practice structure and management. Generally, within five to seven years many branding elements can begin to go spread apart and lose their strength without a focused reenergizing effort.

A dental brand includes the office location, facility decor and layout, dentist expertise, team presentation, practice mission, advertising statements and of course, logo design and the look of other marketing materials. Some dental brand elements will have a much longer life and other brands become outdated even before Google can rank it.

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Do Something Unique and Consistent

Posted on May 27, 2009

Filed under | Dental Marketing Consulting

Doing some kind of consistent marketing is vital, but what and why? In an economy like this, consumers need to quickly know why your expertise is valuable and be reminded regularly.

First, Determine What Your Dental Brand Is.

To many people and dentists, branding sounds like pure marketing hooey. Sadly, it often is in dentistry advertising. Not because there is no value in branding, but because few dentists develop their brand adequately, using rationale data and appropriate examination of their business goals.

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Flourish in a Down Economy: Marketing 101 Plus More

Posted on Feb 14, 2009

Filed under | Dental Marketing Consulting

Dental Advertising, Marketing Coaching, Consulting

It is no secret that the current economic situation has probably affected many of us in some shape or form. Despite what is happening consumers still need and want dentistry, which is why practices should be looking at ways to maintain activity and stimulate growth.

Be proactive and develop a dental practice marketing strategy to increase your pool of new patients. Don't let the negative news talk get to you or in to your practice. The important thing is to always be positive when talking with your patients and your dental team.

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Recent Articles, News

Members Attending St. Paul, MN Dental Show

The Minnesota Dental Association's annual Star of the North Meeting is set for late April. Dentists and dental professionals can meet with NDA members during this three-day event. Members with booths include Renstrom Dental Studio, business banker Jen Maschke and office builder Heritage Construction. Also in attendance will be compliance consultant Leanne Kramer.

For more, click link: April 22-24 2010 Dental Meeting.


MORE NDA Consultant Articles & Dental News.