Dental Articles

Marketing Talking Points: Power Up Your Referrals

Posted by niche on Nov 25, 2008 - 10:39 AM

Filed under | Dental Marketing Consulting

The presidential debates got me thinking about how we remember what other people say. Talking points are the way politicians simplify their message so we can figure it out quickly by hearing it often. Without this simplification, fewer people would get the message "right" and remember who the politician "really" is.  

With the complexity of choices, value perspectives and fee possibilities, dental marketing needs to simplify the decision process. Right now, your dental referrals are swimming in a confusion of generic and complex information. Talking Points developed around your practice niche will increase referrals.

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Dental Website Videos Marketing

Posted by niche on Jul 10, 2008 - 03:21 PM

Filed under | Dental Marketing Consulting

   By Dick Chwalek - Dental Marketing Coach & Consultant

Videos are a powerful way to communicate how your dental expertise improves lives. Putting videos on your website creates limitless potential for spreading the word about the value of advanced restorative and cosmetic dentistry, dental implants, and smile makeovers. 

Whether it is a stock concept or a custom dental patient testimonial, website videos offer the public a deeper understanding of what modern dentistry now makes possible.

Below I have presented three basic concepts to think about before proceeding with your dental website videos. 
  1. Value Presentation 
  2. Consumer Context
  3. Content Quality

Foot notes:

Niche Dental develops individualized and integrated dental marketing strategies, email Niche Dental about your marketing needs or call Dick now: 866-556-6213 ext 252

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Specific Dental Marketing: It’s Really YOU.

Posted by administrator on Jun 01, 2008 - 11:48 PM

Filed under | Dental Marketing Consulting

Standing out in the crowd is very difficult if you look like everyone else. Sameness is valueless. Dental consumers look for price advantage when there is nothing else to differentiate you. Dental insurance also moves them towards the valueless perspective: everything done should be covered with no extra cost as the goal. Therefore, if it is not about YOU (your expertise, etc.), it is about everyone, anyone, and maybe no one.

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