Dental Articles

Tax Act Encourages Business Purchases in 2009

• Rick Epple, CFP*
• This article was originally published in Northwest Dentistry.

President Obama signed the American Recovery and Reinvestment Act (ARRA) into law on February 17, 2009. The new law includes significant incentives to encourage equipment purchasing this year. You may be asking yourself, is there any benefit to me? The short answer is "perhaps". With some quick planning and implementation, you could realize a sizeable benefit.

Everyone wants a solution that sets sail successfully the first time. Most dentists have just skirted around the edges of dental marketing. Why? Something else usually takes precedence. 

Unfortunately, at some point the winds change and luck, location (cubed), and trial and error are no longer on your side. A strong, consistent, proactive connective communication strategy is the only way to sail on these rough seas.

The following are seven dental marketing strategies that will increase new patient numbers and completely unfurl your sales!

Invigorate Your Referrals & Refresh Your New Patient Numbers

Dental brands can become stagnant and then deteriorate very quickly, depending on the condition of the local and national economic environment and strength of the practice structure and management. Generally, within five to seven years many branding elements can begin to go spread apart and lose their strength without a focused reenergizing effort.

A dental brand includes the office location, facility decor and layout, dentist expertise, team presentation, practice mission, advertising statements and of course, logo design and the look of other marketing materials. Some dental brand elements will have a much longer life and other brands become outdated even before Google can rank it.

Review how Renstrom Dental Studio, a Minnesota laboratory and NDA Member takes restorative and cosmetic dentistry to new levels with enhanced quality control and more precise examination.

According to Randy Renstrom, CDT and co-owner, "Our mission is to continually increase the value we provide our dentist clients. We do this by saving them time, improving their smile makeover results, and eliminating the frustrations of the patient experience."

The Northern Dental Alliance would like to welcome our newest member, Leanne M. Mathieu Kramer.  She has worked with dentists and in dentistry for over 20 years. Leanne brings a high level of expertise in infection control and OSHA compliance training and implementation for dental offices throughout Minnesota. 

After working in the clinical setting, Leanne saw a common need among these dental offices. With so much focus on quality patient care, new products and technology keeping up with written infection control, MSDS, and radiation manuals fell to the back burner.