Niche Dental



Dick Chwalek



Dick Chwalek – President • Director

Dick has been involved in dentistry since 1996. He is the owner of Niche Dental (formerly Niche Agency), a dental marketing consulting firm in Minnesota.

He is focused on developing advanced, integrated communication strategies to help dental related businesses engage their respective audiences.

He has been published in national periodicals, was an editorial advisor for Dental Practice Management, and is a member of the American Academy of Cosmetic Dentistry (AACD). He has a degree in Speech Communication with an emphasis in marketing from St. Cloud State University, MN.

Dick works with talented and skilled designers and developers to achieve the communication goals of his dental clients. He has consulted with, and offered his brand expertise to, over 250 dentists, dental labs, and dentistry-related businesses across the US and internationally:

  • Crafting niche strategies, marketing plans, media plans and internal marketing
  • Guiding creation of brands, logos, brochures, web sites and postcards
  • Writing advertisements, brochures, postcards, websites and press releases
  • Developing Public Relations concepts, Internet strategies and individualized direct mail programs

Niche Dental offers individualized brand management to create strategic, long-term value. If you want an integrated dental marketing strategy, email Dick at chwalek@northerndentalalliance.com or call him now: 866-556-6213 ext 252

Niche Dental and Dick Chwalek can take your dental practice marketing to the next level. Find out how by clicking a link that interests you.

Niche Dental

11765 Bishop Ave NW

Monticello, MN 55362


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Dental Laboratory Changes • All Dentists Benefit

There were many exciting changes in 2008 at Renstrom Dental Studio, which helped dentists - our clients and many others - streamline and enhance patient care and case production. We are also committed to improving your dental care results in 2009!

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